Google is planning to offer new services to tech companies regarding AI ethics, despite having a spotty past itself on such issues. Some services are specific, such as detecting racial biases in computing vision technology (e.g., that is involved in facial recognition software), but they also plan to offer general advice on developing ethical frameworks. Google has faced its own controversies on ethical matters, and is seeking to use the ethics they developed as a result to inform and guide other companies. The ethics of technology is becoming an increasingly pressing need to address, as public and political suspicion about the ethics of technological developments mount. Google clearly hopes to fill this market need, though they have not yet determined whether (or how much) they will charge for their services.