The news article draws attention to how changes in software privacy requirements have prompted major losses in revenue for social media corporations. Changes in privacy settings have throttled the ability for social media platforms like Facebook and Instagram to track their uses and target them with advertisements. Business enjoyed the ability to market their products to specific audiences that used to be provided by these platforms. However, an increased push for the privacy of users has compromised the ability for social media platforms to collect intimate details of their users, which has correspondingly blunted their ability to precisely target advertisements. The article raises important questions regarding the relationship between the profits of private corporations and the privacy of individual users.